DECEPTIVE TRADE PRACTICES
Atlanta Business Attorney – Deceptive Trade Practices
In today’s hyper-competitive marketplace, the competition for customers, market share and sales revenue is fierce. Creating established brands and generating customer loyalty can involve significant risk, can take years, and can be extremely expensive. Ambitious entrepreneurs have started companies from scratch and turned them into mega-brands worth hundreds of millions of dollars, only to see other companies try to emulate their success by literally copying it.
New and established companies are resorting to extraordinary measures to attract customers and produce revenue. Rather than creating new branding from the ground up, companies sometimes try to mirror successful products and brands in the marketplace. When inferior products are marketed and sold in such a way as to deliberately resemble those of established brands, this can cause significant confusion and harm. Through a variety of deceptive trade practices, existing and potential customers may associate inferior products with the quality and established brands. This could negatively impact brand loyalty and drive down sales revenue.
Deceptive trade practices involve a variety of actions including:
- Passing off goods or services as those of another
- Causing likelihood of confusion or of misunderstanding as to the source, sponsorship or approval of goods or services
- Causing likelihood of confusion or of misunderstanding as to affiliation, connection or association with another
- Using deceptive representations or designations of geographic origin in connection with goods or services
- Representing that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits, or quantities that they do not have or that a person has a sponsorship, approval, status, affiliation, or connection that he does not have
- Representing that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used, or secondhand
- Falsely representing that goods or services are of a particular standard, quality or grade or that goods are of a particular style or model
- Disparaging the goods, services, or business of another by false or misleading representations of fact
- Advertising goods or services with intent not to sell them as advertised
- Advertising goods or services with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity
- Making false or misleading statements of fact concerning the reasons for, existence of, or amounts of price reductions
- Creating a likelihood of confusion or of misunderstanding in the marketplace
Atlanta Lawer Group represents individuals, businesses, and entrepreneurs who have been damaged by such deceptive trade practices. Whether your situation involves tens of thousands or millions of dollars, if you believe you have or will suffer damages due to such deceptive trade practices, we can help address and resolve the situation. Call (404) 607- 7100 to speak directly with Managing Principal Brian Pastor, an experienced and dedicated business litigation attorney, or contact Atlanta Lawyer Group by e-mail.